Bloomquist Interactive Five Principle of Search Engine Husbandry

Ad agencies have gone to great lengths to make businesses believe that search engine marketing is a simple matter of technology and money. With their inferred technological advantage, they “fuel” search engines with your money, employing a front loading “strategy” that supposedly achieves “back end” results. In fact, most of these agencies don’t have the first clue. They rely on automated bid management systems that have reduced search engine marketing to a process both thoughtless and effortless.



That’s not a business strategy; it’s a feeding a beast that eats money. The agencies love it and they exert all kinds of effort to mythologize the practice. And why not? They earn when you spend. In fact, search engine marketing isn’t simple, isn’t something you can “automate  and forget. ” You can’t over-think search engine marketing, you can’t over-manage it, you can’t plan too much.

Over 70% of online consumer decisions – and an increasing portion of offline sales – begin with one or more of the major search engines. No business can afford to ignore the importance of search engine husbandry. What is “search engine husbandry”? “Husbandry” is a term with roots in agrarian science that means, simply, “the economical and sensible management of resources”

At Bloomquist Interactive we have, collectively, thirty years of search engine marketing and husbandry experience. We evaluate each customer’s individual marketing needs and craft a search engine husbandry plan to suit their unique needs.

Our Five Principle of Search Engine Husbandry is founded on the fundamental that smart marketing and commonsense business practices apply. That means we bring all of our direct marketing and interactive media expertise to bear on your search engine merchandising programs. Our Five Principle of Search Engine Husbandry are:

Define, Redefine and Test Key Performance Indicators
Spend Less Money to Attract Quality Visitors
Convert Visitors Early, Easily and Effectively
Convert More Quality Visitors More Often
Measure and Test Everything All the Time

We build search engine husbandry programs from the ground-up. But we also specialize in “salvage operations,” where companies have initiated search marketing efforts but are dissatisfied with the results. Half of our business is comprised of repairing and correcting work done by “interactive ad agencies” that have taken clients’ money, and then abdicated their responsibility and hard work of search engine husbandry for the technology of “automated bid management”.

Our commitment is to increase your search engine marketing performance and return on your investment. We scrupulously manage your campaigns and programs, define the key performance indicators that make the most business sense for your unique situation, and optimize accordingly. Typically we review, revise and recommend a search engine husbandry program that will include:

Keyword expansion and contraction to both target and cover all market opportunities
Strategic campaign structuring to leverage time and money effectively, always
Creation, testing, refinement and definition of compelling, relevant and actionable advertising
creative and landing pages
Constant optimization of user-to-consumer conversion methods
Comprehensive and relentless analytics of both obvious and obscure KPI
Integration with any existing effective marketing momentum

At Bloomquist Interactive our commitment is to treat your search engine marketing investment with respect. We do not charge on a premium on keywords. We charge only for our expertise in improving your search engine marketing performance and return on your investment.